NEW ULM, Minn. (January 25, 2012) — The 2011 Service Industry Advertising Awards (SIAA) were recently announced and Gislason & Hunter LLP has received a Gold Award in the calendar
design category for its 75th anniversary gift calendar. The unique desktop calendar was designed by Lime Valley Advertising, Mankato, Minn., and features 4 x 6 double-sided calendar sheets enclosed in a clear jewel case. A custom foil embossed, die-cut folder holds the calendar, as well as additional inserts that provide information on the Gislason & Hunter Law Firm.
Lime Valley Advertising President Brian Maciej said, “Our design challenge was coming up with a format that included an opportunity for the recipient to not only enjoy an attractive desk calendar, but to learn about Gislason & Hunter’s rich history. The custom die-cut packaging really made a difference on this project with an embossed logo on a specialty two-tone card stock. It’s interesting that this gift not only looks nice, it feels nice.”
The Service Industry Advertising Awards recognize creative and communication excellence in the service industry. While numerous advertising awards solely recognize consumer products, the SIAA is dedicated to honoring the contribution the service industry has made to marketing and advertising. Entries are evaluated for execution, creativity, quality and overall breakthrough.