Online Selling Platforms for Small Business Owners

January 26, 2016

Business owners in Minnesota who own brick-and-mortar stores may be able to augment their incomes and attract more customers by setting up an e-commerce site. E-commerce has been growing in popularity in recent years, as more and more customers choose online shopping for its convenience and time-saving potential. During the first quarter of 2015, U.S. e-commerce sales brought in $80.3 billion.

While a lot of small business owners see the profit potential of e-commerce, many lack the computer skills to create their own online store. These days, proficiency in computer coding and web design is not a requirement for launching a store on the Internet. There are numerous e-commerce platforms available to small business owners that can provide detailed website templates for selling goods and services.

Platforms such as Squarespace, Symphony Commerce and Shopify can help owners of brick-and-mortar stores to transition to the world of e-commerce. The templates allow small business owners to have an unlimited amount of inventory in an online store and create smartphone apps to enhance the customer experience. Business owners who need help making connections with product suppliers in order to increase the number of products in their inventory can use e-commerce platforms such as CommerceHub.

An e-commerce website can be launched at the same time that the physical store is opening. During business formation and planning, business founders may want to plan their online selling and advertising strategies. An attorney can often advise new business owners about their online platform and help them to draw up contracts with remote suppliers.

This information is general in nature and should not be construed as tax or legal advice.

Associated Attorneys